Kelly Clarkson's "Meaning of Life"
Morning TV Promotion

The Meaning of Life television promotion was a campaign between Atlantic Records and Entertainment Marketing Group in support of Kelly Clarkson’s album release of The Meaning of Life. The campaign included a national television promotion that included 515 on-air mentions across 23 local television stations and 3 syndicated TV shows that reached over 1.9 million total viewers.  The promotion also included online and social media posts.  The sweepstakes prize included one trip for two to Los Angeles, CA to attend a live taping of the fourteenth cycle of The Voice, with round-trip airfare, hotel, and airport transportation.

Kelly Clarkson Interviews & Contests:

Sugarland's Still The Same Album Release
Morning TV Promotion

Sugarland’s Still the Same television campaign was a promotion between Big Machine, Audio Technica, and Entertainment Marketing Group in support of Sugarland’s tour “Still the Same”. The campaign included a national television promotion that included 536 on-air mentions across 20 local television stations and generated over 6.3 million viewer impressions.  The promotion also included online and social media mentions.  The sweepstakes prize included four tickets to the Still the Same tour, a turntable provided by Audio Technica, and a digital download of Sugarland’s latest album.

Sugarland Promo Videos:

The Greatest Showman Soundtrack Release
Morning TV Promotion

The Greatest Showman television campaign was a promotion between Atlantic Records, Paradigm, and Entertainment Marketing Group in support of The Greatest Showman soundtrack release. The campaign included a national television promotion that included 392 on-air mentions across 20 local television stations and generated approx. 3.7 million viewer impressions.  The promotion also included online and social media mentions, plus a sweepstakes prize pack that included soundtrack CDs and high-end speakers provided by Paradigm.

The Greatest Showman Television Promotions:

"Trans-Siberian Orchestra Presents
Christmas Eve & Other Stories"
Christmas Concert Tour
Morning TV Campaign

The “Trans-Siberian Orchestra: Christmas Eve & Other Stories” holiday television promotion was a campaign between NC Management and Entertainment Marketing Group in support of the 2019 Christmas tour. The campaign included a national television promotion with 359 on-air mentions across 15 local television stations, and generated approx. 5.9 million viewer impressions.  The promotion also included online and social media mentions, plus a sweepstakes prize pack that included four tickets to the holiday concert tour and a $200 Visa gift card.

TSO Promo Videos: