"Me: Elton John"
Radio Promotion

The Me: Elton John radio campaign was a promotion between Henry Holt & Co. and Entertainment Marketing Group in support of Elton John’s book release, Me: Elton John. The campaign included a national radio promotion that aired across 22 radio stations, received 583 on-air mentions with over 7 million listener impressions, and generated $181,835 in media value.  The promotion included online and social media mentions, plus Me: Elton John book giveaways.

Nora Robert's Undercurrents
Radio Promotion

The Nora Robert’s Undercurrents radio campaign was a promotion between St. Martin’s Press/Macmillan Publishers and Entertainment Marketing Group in support of Nora Robert’s book release Undercurrents. The campaign included radio promotions across 21 radio stations and 3 syndicated radio networks, it received 948 on-air mentions with over 20 million listener impressions and generated $167,515 in media value.  The promotion included online and social media mentions, plus sweepstakes prizing that included copies of the book and Undercurrents branded beach towels.

Alphabetical Mystery Tour
The Beatles from A to Zed

Peter Asher
Radio Promotion

The Beatles from A to Zed radio campaign was a promotion between Henry Holt & Co. and Entertainment Marketing Group in support of Peter Asher’s book release. The campaign included radio promotions across 7 radio stations and 1 syndicated radio network, it received 645 on-air mentions with over 1.6 million listener impressions and generated $71,708 in media value.  The promotion included online and social media mentions, plus sweepstakes prizing that included copies of the book, The Beatles: From A to Zed.

Anne Burrell’s
Cook Like a Rockstar Cookbook
Radio Promotion

Anne Burrell’s Cook Like a Rockstar radio campaign was a promotion between Crown Publishing Group and Entertainment Marketing Group in support of Anne Burrell’s cookbook release. The campaign included radio promotions across 26 radio stations, it received 1,035 on-air mentions, with over 58 million listener impressions, and generated over $580,000 in media value.  Promotions included online and social media mentions, plus sweepstakes prizing that included Cook Like A Rockstar cookbooks and a 13-cup KitchenAid food processor.