"Me: Elton John"
Radio Promotion
The Me: Elton John radio campaign was a promotion between Henry Holt & Co. and Entertainment Marketing Group in support of Elton John’s book release, Me: Elton John. The campaign included a national radio promotion that aired across 22 radio stations, received 583 on-air mentions with over 7 million listener impressions, and generated $181,835 in media value. The promotion included online and social media mentions, plus Me: Elton John book giveaways.
KQMT – Denver
KZEL – Portland
WABC – NY
WERV – Chicago
Nora Robert's Undercurrents
Radio Promotion
The Nora Robert’s Undercurrents radio campaign was a promotion between St. Martin’s Press/Macmillan Publishers and Entertainment Marketing Group in support of Nora Robert’s book release Undercurrents. The campaign included radio promotions across 21 radio stations and 3 syndicated radio networks, it received 948 on-air mentions with over 20 million listener impressions and generated $167,515 in media value. The promotion included online and social media mentions, plus sweepstakes prizing that included copies of the book and Undercurrents branded beach towels.
WCCQ – Chicago
WHPT – Tampa
WJPT – Ft Myers
WKZJ – Colombus
Alphabetical Mystery Tour
The Beatles from A to Zed
Peter Asher
Radio Promotion
The Beatles from A to Zed radio campaign was a promotion between Henry Holt & Co. and Entertainment Marketing Group in support of Peter Asher’s book release. The campaign included radio promotions across 7 radio stations and 1 syndicated radio network, it received 645 on-air mentions with over 1.6 million listener impressions and generated $71,708 in media value. The promotion included online and social media mentions, plus sweepstakes prizing that included copies of the book, The Beatles: From A to Zed.
KQMT – Denver
KZOK – Seattle
KZPS – Dallas
WBIG – DC
WDRV – Chicago
Anne Burrell’s
Cook Like a Rockstar Cookbook
Radio Promotion
Anne Burrell’s Cook Like a Rockstar radio campaign was a promotion between Crown Publishing Group and Entertainment Marketing Group in support of Anne Burrell’s cookbook release. The campaign included radio promotions across 26 radio stations, it received 1,035 on-air mentions, with over 58 million listener impressions, and generated over $580,000 in media value. Promotions included online and social media mentions, plus sweepstakes prizing that included Cook Like A Rockstar cookbooks and a 13-cup KitchenAid food processor.