Anne Burrell’s Cook Like a Rockstar radio campaign was a promotion between Crown Publishing Group and Entertainment Marketing Group in support of Anne Burrell’s cookbook release. The campaign included radio promotions across 26 radio stations, it received 1,035 on-air mentions, with over 58 million listener impressions, and generated over $580,000 in media value. Promotions included online and social media mentions, plus sweepstakes prizing that included Cook Like A Rockstar cookbooks and a 13-cup KitchenAid food processor.