"Motorcycle: The Definitive Visual History"
DK Publishing Online and Print Promotion
EMG executed an online and print promotion in support of the Motorcycle: The Definitive Visual History book release from DK Publishing. The promotion included partnerships with seven targeted print and online magazines, as well as social media posts, and generated over 581,000 online impressions and reaching a total print circulation of over 455,000. The campaign also included a sweepstakes giveaway where one winner received a $300 grand prize gift card to Harley Davidson plus a copy of Motorcycle: The Definitive Visual History, and ten runner-up prize winners received a copy of Motorcycle: The Definitive Visual History.