The My Gym Book Corner is an ongoing partnership EMG has with the 180 My Gym Children’s Fitness Centers across the US and Canada. The book corner is a scaled-down book library placed in the lobby at My Gym locations for children, which serve as an educational area where kids can read a book while waiting for their class to begin or for their sibling(s) to come out of class.
The program includes book features in the library, 2-week branded class integrations, a feature in the My Gym e-newsletter, and social media posts.
EMG has executed this campaign for Macmillan Kids, Sourcebooks Kids, Quirk Books, and Holiday House.